123FormBuilder vs EasyFill.ai: A Digital Agency Owner’s View on Customizable Forms

Running a digital agency means dealing with dozens of clients, each with their own brand guidelines and technical quirks. I need a form builder that adapts quickly and doesn’t bog us down. 123FormBuilder has been around for years and markets itself as infinitely customizable. EasyFill.ai, on the other hand, promises AI‑powered automation. Here’s how they stack up.

The strengths of 123FormBuilder

123FormBuilder is popular for its clean interface and helpful live chat support. You can choose from a number of predefined themes or dive into custom CSS to match your client’s brand. In terms of sharing, it provides everything you need to embed your form on the main website platforms such as Shopify, WordPress and BigCommerce. Higher‑tier plans let you set up autoresponder rules that trigger different messages based on user inputs and support payment processing.

If all you need is a flexible contact form with good customer support, 123FormBuilder does the job. Plans start from $39 a month and come with a 30‑day money‑back guarantee.

Where it falls short

Despite the customization options, 123FormBuilder has some limitations:

• Manual conversion: It doesn’t convert existing PDFs or images into forms; you have to build everything from scratch.
• Costs add up: Once you start adding payment processing or advanced autoresponder features, the monthly price climbs quickly.
• No AI assistance: Everything is done manually. If you’re looking for automation, you’ll need to integrate other tools.

EasyFill.ai: automation without sacrificing customization

EasyFill.ai tackles form building from a different angle. The platform includes AI‑assisted form generation, PDF mapping and a drag‑and‑drop builder. For my agency, that means we can take a client’s existing PDF form and turn it into an online, fillable document in minutes. The AI Form Builder even helps create intelligent forms that adapt to field requirements and branch questions in real time.

Beyond basic forms, EasyFill.ai offers secure payment integration, additional signers, file attachments and Smart Paths for automated workflows. You can embed forms on any site or use the WordPress plugin; there’s built‑in version control and cloud backup for peace of mind. Upcoming features like voice‑to‑form and AI‑driven analytics promise to streamline data collection even further.

Final thoughts

123FormBuilder is a solid choice if you need a customizable form builder with good support and are willing to build each form manually. But if your agency handles lots of paperwork and you want to automate repetitive tasks, EasyFill.ai is a better fit. Its AI tools let you convert existing documents, automate branching logic and collect payments without patching together multiple services. To see how it could streamline your workflows, take a look at EasyFill.ai.

Sources

• EmailToolTester – “Best Online Form Builder to use in 2025”
• ai – Features page